List of Top 10 CRM Software for Real Estate Companies

Real estate companies are facing challenges with growing competition from listing portals. And not just that, the high cost of capturing leads also adds to the pain. If you are looking for ways to grow your real estate business, let me introduce you to real estate CRM software.

A real estate agent has a lot of responsibility, including taking care of all financial transactions, generating leads, and catering to every client’s requirements. CRM for real estate acts as a centralized database for your client as well as prospect information. It assists in cultivating long-term relationships with your clients and making data-driven decisions.

For top real estate companies, CRM is a crucial tool to easily manage the sales pipeline and close more deals faster. But at the same time, you need to choose the right CRM for your real estate business. This article lists down the top 10 CRM solutions that you can evaluate.

Top 10 CRM Software for Real Estate Companies

1. Zoho Real Estate CRM

Zoho CRM

Zoho Real Estate CRM caters to all business sizes looking to streamline and automate various activities like property management, lead management, and much more. It helps with running targeted, personalized marketing campaigns to generate more leads.

Furthermore, its end-to-end solution enables you to easily keep a tab on all your ongoing projects. Its built-in process reports help you identify and rectify bottlenecks in your processes.

It automatically generates invoices, creates and stores quotes to quicken your whole process and close deals faster.

Features

  • Employee self-service portal
  • Inventory management
  • Marketing analytics
  • Case management
  • Complete customization

Pros

  • Seamless integration
  • Supports 17+ languages

Cons

  • Lack of customer support

Pricing

  • Standard: ₹800 per user per month
  • Professional: ₹1,400 per user per month
  • Enterprise: ₹2,400 per user per month
  • Ultimate: ₹2,600 per user per month

2. Bitrix24

Britrix24 CRM

Bitrix24 offers a free CRM for real estate that helps automatically generate leads from your email inquiries, website, and phone calls — answered or missed. Its email marketing tool lets you connect with your prospects by sending bulk messages and keeping them updated with your company’s news.

The best part is that it enables you directly answer and make calls from the CRM, saving a lot of time that would otherwise be wasted in switching applications. Most importantly, these calls from existing clients get automatically routed to an assigned agent when they dial your business number.

Features

  • Unlimited records & custom fields
  • Quotes and invoices
  • Calendars, tasks, and project management
  • API, CMS, marketplace, open-source code available
  • Lead management

Pros

  • Powerful reporting tool
  • Mobile access

Cons

  • The structure is a bit complicated.

Pricing

  • Free (for up to 12 users)
  • Special Plan: Starts at $19 per month
  • Business Plan: Starts at $79 per month

3. Cratio

Cratio CRM

Cratio is a sales CRM software for the real estate industry that aims to help businesses accelerate their growth. It creates an omnichannel presence for your business and captures leads from property platforms like 99acres, Magicbricks, Website, Facebook, Google, etc.

The system takes care of the entire booking process — from quoting to sharing property details and invoicing. Besides, it keeps an organized database of all your properties — including information like flats,  locality, plots, size, budget, availability count, and project details.

Features

  • Telecaller performance management
  • Upselling and cross-selling
  • Leads automation
  • Sales reports
  • Customization

Pros

  • Seamless integration
  • Mobile commercial real estate CRM

Cons

  • Overall GUI could be improved.

Pricing

  • Price on request

4. Hubspot CRM

Hubspot CRM

Hubspot CRM for real estate businesses provides an end-to-end solution that aims to make your job easy. It provides complete visibility into your sales pipeline in real-time, ensuring that no leads fall through the crack. Besides, its detailed reporting feature gives you a sneak peek into your company’s performance.

It also provided actionable insights to help executives make informed and smart decisions. It is one of the best CRM for real estate businesses companies like Purple, Wistia, and more use Hubspot CRM.

Features

  • Prospect tracking
  • Meeting schedule
  • Live chat
  • Email tracking and notifications
  • Contact management

Pros

  • Social media management
  • Rich interface

Cons

  • Workflows can be a bit confusing

Pricing

  • Free
  • Starter: $45 per month
  • Professional: $450 per month
  • Enterprise: $1,200 per month

5. Insightly

Insightly CRM

Insightly is a commercial real estate CRM that provides features like workflow automation and campaign management. It enables users to run targeted, personalized email marketing to help realtors connect with more real estate leads. Besides, its easy-to-use content design and testing tools put your ideas into reality.

What’s more, you can create a standardized workflow to manage your contacts and leads using custom fields and dynamic page layouts. To better deal with your customers, you can automate the process of inventory management, assigning tasks, and clarifying order details.

Features

  • Lead tracking
  • Lead routing
  • Bulk email tools
  • Task management
  • Marketing automation

Pros

  • Seamless integration
  • Minimalistic UI/UX design

Cons

  • Customer support needs improvement.

Pricing

  • Plus: $29/user/month
  • Professional: $49/user/month
  • Enterprise: $99/user/month

6. LeadSquared

LeadSquared CRM

LeadSquared provides real estate businesses with end-to-end sales execution to help accelerate growth. It ensures that no leads get lost and helps engage property buyers and leads to convert them into paying customers.

You can track leads from multiple channels, including websites, social media, chats, and phone calls. Besides, its drag-and-drop landing page builder allows you to create hundreds of responsive landing pages and run targeted campaigns to attract more buyers.

Not just that, it also automates task assignments and first responses to inquiries, saving a lot of time for your sales agents.

Features

  • Custom reporting
  • Task management
  • Lead Management
  • Campaign management
  • Contact management

Pros

  • Rich dashboard
  • Reliable support

Cons

  • Integration can be a bit complicated.

Pricing

  • Quote on request

7. Freshworks CRM

Freshworks CRM

Freshworks CRM, formerly known as Freshsales, is a leading CRM that enables you to create your own lifecycle stages based on your business process. You can create custom activities and define their outcomes — from tracking interactions to checking-in to meetings, logging calls, and much more.

Over 40,000 customers, including Dyson, Flyrobe, and more trust Freshworks with their business. The best part is that you can store records on your mobile app for offline access.

Features

  • Reporting and analytics
  • Sales forecasting
  • Role-based access
  • Pipeline management
  • Contact management

Pros

  • Intuitive drag-and-drop interface
  • Seamless integration

Cons

  • Implementation is slow

Pricing

  • Growth: $29/user/month
  • Pro: $69/user/month
  • Enterprise: $125/user/month

8. Pipedrive

Pipedrive CRM

Pipedrive CRM makes sales visuals by allowing you to make customized pipelines. It also enables seamless integration with Google Calendar, task automation, and reminder alerts.

Its interface gives a smooth experience to its users. Using Pipedrive, you can easily update contact data, create new deals, and create a workflow with its easy drag-and-drop feature.

What’s more, it integrates with popular third-party applications, including Trello, Asana, and Slack. Its actionable insights help businesses make smart decisions, closing more leads.

Features

  • Email integration
  • Goal setting and reporting
  • Timeline view
  • Contact management
  • Powerful API

Pros

  • Supports multiple languages
  • Full customization

Cons

  • Can include more analytics

Pricing

  • Essential: $12.50/user/month
  • Advanced: $24.90/user/month
  • Professional: $49.90/user/month
  • Enterprise: $99/user/month

9. Propertybase

Propertybase CRM

As the name suggests, Propertybase provides a comprehensive set of solutions particularly designed for property management. It’s a real estate platform that comes integrated with CRM, marketing, and Internet Data Display website. You can easily automate all your daily tasks and keep a tab on your operational data in one place. Your sales reps can instead focus more on selling rather than worrying about data entry.

What’s more, you can manage listings on real estate websites and create campaigns on social media platforms. This ensures that the property buyers see your listings at the right time and at the right place.

Features

  • Calendar management
  • Campaign management
  • Client-property matching
  • Commission management
  • Lead management

Pros

  • Ease of exporting reports
  • Intuitive interface

Cons

  • Graphs aren’t much clear.

Pricing

  • Quote on request

10. Rethink CRM

Rethink CRM

Rethink CRM is one of the best commercial real estate software that helps manage every aspect of your client pipeline. It allows you to track progress, automate the process of task management, log calls, and much more. It helps maintain an efficient channel of communication with all your clients.

What’s unique is that it analyzes critical trends using deal pipeline, revenue stream, deal closed, and more. There’s no doubt that it’s a powerful tool for real estate brokers and commercial real estate professionals.

Companies like M&M, Blau & Berg, and more use Rethink CRM.

Features

  • Deal management
  • Email marketing
  • Financial management
  • Document storage
  • Critical data alerts

Pros

  • Internal chat integration
  • Easy to use

Cons

  • Customization is not easy.

Pricing

  • Quote on request

Wrap Up

Real estate CRM reduces manual work and streamlines your marketing effort, thereby increasing efficiency and productivity at work. Choose the right real estate CRM for your business and take a step towards success.

Nikita is a SaaS copywriter and content marketing expert with almost five years of experience. She creates engaging and high-quality content for businesses that want to see their Google search rankings surge. When she is not writing, she is busy following the search industry news to stay updated on all SEO tactics.

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