8 Foolproof Ways To Build Engagement With Your Social Media Content

When it comes to social media marketing, much of your success will depend on the quality and relevance of the content you create. But if you’re new to social media marketing, it can be tough to figure out which types of content work best for your audience. 

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For example, should you use Facebook Live or Instagram Stories? Should you share a blog post or an audio clip? Well, most of your questions boil down to one. And that is…

How to craft an effective social media strategy?

  • The first step is to define your goals and audience to create an effective social media strategy.
  • Think about what do you want to accomplish?
  • Do you want to increase sales, or do you just want to build brand awareness?
  • Do you have a specific target audience in mind?
  • Are there any particular tactics you will use to reach that audience?

Steps to define a social media strategy

Source: visionarymarketing.com

Once you’ve answered these questions, it’s time to figure out how best to reach them. 

For example, you might choose Facebook for your product-focused posts and Twitter for more casual updates. Or maybe Instagram is the best platform for your brand because it has a younger demographic than other platforms.

But what if your goal differs from the social media platform? How will you craft content that aligns with both your unique needs? The answer lies in understanding how social media works and how people interact.

Social media platforms are designed around sharing content with friends and family members who already know each other well enough that they can communicate effectively.

To further help you take some guesswork out of social media strategy and aid engagement, we’ve compiled a list of 8 social media posts that can help increase engagement and build relationships with your audience.

But before you go on a journey to experiment with the different types of content, here are a few tips to help you ace your social media marketing strategy.

1. Craft content that encourages contribution

It’s essential to allow your followers to contribute their content to your profile.

You can add a hashtag, like #mystory or #myexperience, and enable image sharing, video sharing, or sharing their experience in any content format through various social media platforms with you. You can also ask for a specific social media post, such as stories about how people overcame challenges in their lives or photos of them doing something they love.

Importance of User generated content

Source: tintup.com

Also known as user-generated content, the content shared by your audience on your social media platforms is a great content marketing strategy. It helps your brand build trust and be human. It is also a very known form of social proof.

Did you know that 88% of consumers trust user reviews as much as personal recommendations? So the content from your customers is as good as word-of-mouth marketing.

By encouraging your followers to contribute their content, you’re helping them feel more connected with you, which will make them feel invested in your brand overall!

  • This can be a great way to keep your followers engaged and ensure they always come back for more.
  • Make sure you have a clear call to action so as not to let people get lost in submitting their content.
  • If done correctly, this can be a great way to get other people’s work onto your social media platform and share it with all of your followers!

3. Find ways to re-purpose your social media post

Creating a new content format does not necessarily mean creating content from scratch. Re-purposing is a great way to go. Also, content curation is a skill that will take your social media campaigns a long way.

#1. You can create content on the fly. 

If you’re working on a tight deadline, getting all your ideas down in one sitting can be challenging. But if you’ve can quickly fill in the blanks and produce a high-quality piece of content without thinking about it.

#2. It’s easy to stay organized. 

If you have an archive of previous content that you’ve written or edited, it will be much easier to find what you need when you need it! This makes it easier for you to stay on top of things!

#3. There’s no need to reinvent the wheel every time! 

By recasting the same material in different formats and platforms, you can reach new audiences that otherwise may not have been accessible.

Content repurposing

Source: renderforest.com

When you’re looking to extend the reach of your content, it’s essential to think creatively.

For example, if you have an article about how to cook a turkey, you could repurpose it as an infographic or video tutorial!

If you’ve written an article about growing Instagram followers, you can re-create it as a video or infographic. Additionally, multiple tools provide apt social analytics and help you curate content per the industry. 

Hence repurposing and content curation will aid your content planning and social strategy. This will help you reach different audiences and boost engagement on social media channels without having to create new pieces of work!

4. Let the data empower your storytelling.

Storytelling is an art, but it’s also a science. And when you’re trying to tell a story in a way that resonates with your audience, it gets them to take action. So the science of storytelling ensures that you persuade your audience consistently.

Even the most seasoned social media marketer swears by the power of AI and tools. Managing social media accounts today is much more than mere posting.

The best way to seamlessly integrate data with your storytelling is by leveraging the right social media tools. Furthermore, Aligning your social media content and digital marketing strategy with the right insights has proven to yield the best results.

Aligning business objective with social media

Source: blog.hootsuite.com

The key to compelling storytelling is ensuring your audience is engaged—understanding what they need to hear. Therefore, you want to ensure that your message is clear and concise so they know exactly what they’re getting into before clicking on your call-to-action or buying your product.

The fact is, your audience is interested in the information you collect about them. They want to know how you’re doing, how they’re doing, and what’s coming next. The best way to tell that story is to utilize the power of data. Data can be used to:

  • Explain a problem or opportunity
  • Support your claims/show trends
  • Show how you are different from competitors
  • Show how you are better than your competitors

8 Types of Social Media Posts to Create

Social media marketing is excellent for attracting more customers to your business. But it can also be overwhelming, especially when you don’t know where to start. We’ve got you covered! Check out these eight social media posts to help your brand stand out from the crowd and attract more customers.

1. Social Media Contest

The social media contest is a powerful tool that can help you to increase your brand awareness, gain new customers, and even increase sales. Social media contests are easy to set up and can be used in many ways.

Social media contest example

Source: agilitypr.com

Here is why you must consider including social media contests in your strategy:

2. Increase Engagement

Running a social media contest will help you build connections with followers by giving them something to discuss. This will also increase engagement with your posts and expand your reach.

3. Create Buzz Around Your Brand

When people see others talking about your brand or product, they may be more inclined to check it out themselves. If they like what they know, they might share it with their friends and family!

4. Encourage Sharing

People love sharing things they find interesting or exciting — especially when it comes to contests because there’s always the chance of winning something valuable. 

When you run a game on social media networks, each time someone shares it with their followers (and their followers share it too), you get more exposure for your brand! This also means more views on your page which can help boost sales if you decide to run ads on Facebook or Instagram in conjunction with the contest.

The best way to regularly include social media contests is to plan them in your content calendar. That way, you can ensure a competition amidst your most compelling content and churn out the best social posts. This will further the success of the game.

5. Social Media Polls

The power of polls is undeniable. They’re one of the most effective ways to engage with your audience and can be used in various ways to achieve your marketing goals.

Of course, the most obvious way to use polls is to gather data. For example, what’s your target audience’s age range? What do they like about [brand]? How many hours do they spend watching Netflix each week? Polls help you get these answers and more, giving you a deeper understanding of your customers and how best to serve them.

But polls aren’t just for gathering data—they can also be used as a tool for engagement! They can be a great way to get feedback from your target audience, especially if you’re just starting.

Social media contest example

Source: theukdomain.uk

It’s easy to set up a poll on social media and get answers quickly, but there are some things you need to keep in mind when using them. Here are some pro tips:

  1. Make sure your questions are clear and concise. If they aren’t, you won’t be able to trust the results.
  2. Don’t ask too many questions at once—one at a time is best! This will help people focus on each question individually instead of getting overwhelmed by everything you’re asking them all at once.
  3. Give people an incentive to participate in the survey (e.g., a gift card or freebie). It’ll make them much more likely to complete it than if no reward was involved!

6. Ebooks

A lot of people are still not familiar with the benefits of ebooks. But we can assure you that ebooks have a lot of advantages over paper books and even physical copies.

So what are the benefits of ebooks on social networking sites?

7. Portability

Ebooks are portable because you can store them on your mobile phone, tablet, laptop, or desktop computer. So you can carry them anywhere and access them anytime.

8. Easy to access

We live in a world where people are constantly on their phones and laptops. We need information instantly, and that is why ebooks are so popular.

You don’t have to go through the hassle of finding a book store or library just to get the necessary information. All you need is a device with an internet connection, and you can instantly access any book in seconds!

9. Lower prices

You know how expensive textbooks can be, right? Well, ebooks help students save money on costly books because they only buy an ebook once and can read it as many times as they want without having to buy another copy!

Ebooks are just a digital version of a book. They have the same content as their paper counterparts but are easier to share and store. Here are some business benefits of creating one:

  • Attract new followers
  • Create relationships
  • Get feedback from readers
  • Share knowledge with others

10. Infographics

Infographics are one of the best possible forms of visual content. They help brands convey invaluable information in a simple yet catchy form. As a result, they have become a valuable tool in digital marketing and can be used to help your business or brand stand out from the crowd.

They’re also an effective way to make your content more shareable, which helps with SEO. It also helps your business website be featured on social platforms such as Facebook, Pinterest, and more.

So how do you create an infographic that works? Here are some tips:

Make it visual. Use images and graphics to explain your idea or make a point. Infographics must be easy to digest visually, so avoid complex text and include plenty of white space.

Use statistics relevant to your audience. Statistics can add credibility to an infographic if accurate, so take care when using them – but don’t overdo it! If you want to use statistics as part of your infographic, ensure they’re relevant to your audience and give them something new instead of just repeating what they already know from other sources.

While you can use the same image across multiple social media platforms, it’s essential to remember that each channel has a different purpose and target audience.

For example, if you’re posting on Facebook, your audience isn’t necessarily looking for an engaging visual experience—they’re there to read and share posts from their friends and family. So you’ll want to stick to using images relevant to what you’re saying in your post rather than choosing something more artistic or unique.

Similarly, if you’re posting on Twitter or Instagram, ensure that your image is high quality and large enough for people viewing it on mobile devices (especially if they have a small screen).

11. Jokes and memes 

Jokes and memes are a great way to connect with your audience, especially on social media. 

Posting a joke or meme creates a sense of community among people who follow the same pages or accounts. In addition, you can show that you are just like them, which builds trust and loyalty.

Additionally, if you post a joke or meme where someone else is the object of fun, they may end up seeing it and sharing it with their friends.

This gets them more exposure than they would otherwise, which is always good for business! It’s also a great way to make fun of things that might be controversial or sensitive topics without getting into trouble yourself (you can always say, “I was just kidding!”).

There are a lot of reasons why you should use jokes and memes on social media, but here are a few of our favorites:

  1. It helps keep you sane in a world that’s otherwise pretty insane
  2. It makes people feel more connected to each other, which is especially important in today’s world
  3. It offers us all an opportunity to laugh at ourselves (and be okay with it)

 If you want to get more out of your podcast, social media can be a great place to do it.

12. Podcasts

Podcasts are some of the most popular content on social media right now. Diversifying social media content types also means leveraging different social media platforms. This further helps you create a more substantial social media presence. 

A recent study shows that many podcasters are not taking advantage of the opportunities they present. For example, only 10% of podcasters use them as a marketing strategy.

Pop Tv GIF by Schitt's Creek - Find & Share on GIPHY

Here’s what you need to know about using podcasts on social media:

1) You can use them as an introduction to your brand. Social media sites are a great way to introduce yourself and your podcast to new listeners, who will search for more information about you online or subscribe through iTunes or Google Play Music.

2) You can use them as a gateway drug (in a good way!). People who listen to podcasts tend to enjoy listening to other things from that host or network. So if you create compelling content and get people interested in attending your podcast, they’ll probably sign up for additional content from that source too!

3) Your audience may already be there! If someone follows you on Twitter and likes what they see—or if they follow you on Facebook or Instagram—they might be interested in your podcasts too. All you need to do is try to get them to follow you on a new platform.

13. Listicle

A listicle is always popular with readers and viewers alike, even if it can be hard to write! This type of article has been used over different social media networks, yet the format is still trendy today.

Benefits of podcasting

Source: drudesk.com

There are many benefits to using this type of content on social channels:

  • First, it’s easy to read. Even though it’s long, your audience will still enjoy reading through it because there’s no need to stop and think about what you’re saying; all you have to do is keep scrolling down the page or screen.
  • It’s easy to share. A listicle also makes it easier for people interested in what you have written about to share it with their friends/followers on social media platforms like Facebook and increase your brand’s awareness!
  • It’s easy to read on multiple devices (desktop computers, tablets). Since listicles usually contain several short paragraphs separated by bullet points or some other visual cue that makes each point stand out from others in its sectioning scheme while keeping everything organized into tidy categories.

14. Video Content

One of the best ways to impact your audience is to reinforce your brand message. Of course, you can do this through content, but video content is a great way to get your news across more visually and engagingly.

how to structure a listicle

Source: blog.virtualwritingtutor.com

Video has been proven to increase engagement rates on social media. Tweets with videos get 10x more engagement as compared to tweets without video. Hence videos are an excellent way for your brand to reach new customers and keep current ones engaged.

There are many different types of video content, and it’s essential to know the right mix for your business. Right from reels, live videos, and short videos – this content format allows brands to improve engagement in a fun way. 

Here are some of the most common video types that can yield great success.

  • How-to videos. 
  • Product demonstrations. 
  • Explainer videos.
  • Customer testimonials or case studies

The key here is to provide valuable information to your customers in a quick and fun way.


Having an effective social media strategy is vital if you want your accounts to succeed. All the above posts can help you grow your account, but which is best for your specific needs? It’s important to note that not every post will work for every budget. You’ll need to find what works best for you and create a balanced mix of content.

Pro tip: Batch create your content and prepare a monthly social media calendar. You can easily find a decent social media calendar template online today.

We hope we have added more value to your social media content ideas. It’s not just about posting to your followers – it’s also about engaging with them in meaningful ways. Do you have more tips in your hat?

Please feel free to share it in the comments below.

Urmi specializes in writing long-form actionable insights for the SaaS domain. She has been creating content that translates the brand stories and their expertise for 3+ years. Her content empowers businesses to build and engage with communities and develop better visibility. When not scribbling, she explores the new tools and technologies in the industry.


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