Along with the increase in digitization, SEO today is inevitable for any business to succeed online. While SEO is simple, it’s not easy. Many companies are confused because it seems like a black box that only technical people can understand.
The reality is that you don’t need to be an SEO expert to get started.
What Is SEO?
SEO stands for “search engine optimization” and refers to actions you can take on your website, within your content, and other websites to help search engines find your content more easily. SEO is similar to word of mouth, except it happens online. People see your content by searching for a related phrase or keyword on a search engine like Google or Bing. When they do, your website can appear higher in search results if you’ve optimized for those phrases. This is how businesses make the majority of their website visits.
If you’ve optimized your site correctly, it won’t take a lot of work to start getting traffic from search engines. Many SEO experts advocate that SEO shouldn’t even feel like work—after all, the whole point of SEO is to spend time creating great content that naturally attracts traffic from search engines and users alike.
Hence, Search Engine Optimization (SEO) is a process that focuses on how to get traffic from the free, organic, or natural search results on search engines.
In practical terms, this means improving your content and content marketing to increase the results of online searches. The actual methods for doing this can vary quite a lot. It’s not simply about making your text longer. But rather ensuring it contains specific keywords searched for by people using Google, Yahoo!, Bing, and other services – including optimizing the design, leveraging the best website practices, and the list is unending.
There are still plenty of good reasons why you need SEO for your business. Here are some of them:
Why Is SEO Important for Businesses
The most apparent reason businesses need SEO is to increase their visibility online. This means more organic traffic to your website, which translates into more potential customers for your business.
Search engine optimization is a crucial element of online visibility. It is the process of affecting the visibility of a website or webpage on search engines. You can attract potential customers and increase your credibility by optimizing your website for the major search engines through SEO.
The best way to understand it is by considering what happens when someone searches for a product. The purpose of the search engine is to match people with information relevant to their interests. To accomplish this, they use specific algorithms that determine how high or low a website will rank in the search results.
The key here is relevance, which is determined by both relevances to the keyword being searched and how many other websites are competing for that keyword. Therefore, the more relevant content you have on your website, the higher you will likely rank in the results.
SEO (search engine optimization) is the process of affecting the visibility of a website or webpage on a search engine result page. The higher ranked a site appears in the search results list, the more visitors it will receive from users who do not necessarily have an existing knowledge of the site and may not even remember or recognize its name.
SEO can be beneficial for businesses that want to increase their online exposure and bring in new customers. This is because SEO can help your business’s website appear in search engines when people search for various products or services you offer.
SEO helps potential customers find your business in search engines when they’re looking for products or services you offer. Without SEO, there is no guarantee that your business will appear in the top results of a search engine. For example, you could have a great site with lots of content, but if no one knows about it, they won’t be able to find it in search engines.
To start getting high visibility in search engines, you first need to specify what your website will be about. For example, if it is about cameras, then you have to choose a few keywords that will be relevant for this theme. After that, you have to contact the SEO service provider and ask them for help with this issue. Then, they will track down suitable words and phrases that you will use to increase your website traffic.
The goal of SEO is to make sure as many people find your web pages as possible through organic searches. The more visible your content is on search engine results pages (SERPs), the more likely you will get new customers through website traffic.
Better search rankings
How often do you visit the second page of Google?
Not that often right? That is precisely why you need SEO to show up higher on the first page of the search.
Of course, the ultimate goal of doing SEO is to rank higher in search engines like Google. Higher rankings mean more visibility, which can translate into more profits for your business.
Higher conversion rates
More organic traffic also means that you’ll get more leads.
Furthermore, these leads will likely be better qualified because they found you through search engines rather than unsolicited emails or messages from social networks. As a result, your conversion rates will likely improve with an effective SEO campaign.
To increase your conversion rates, it’s necessary to understand how to improve your site’s SEO, including making search engine-friendly changes to your website.
No matter what you want to sell online, conversion rate optimization is a must. Conversion rates are the percentage of visitors who take a particular action on your website. Here are the most common conversion actions:
Sales – This includes purchasing from an online shop, newsletter sign-ups, free trial subscriptions, etc.
Image View – The action of someone looking at a product or service image on your website.
Image click – The action of someone clicking on an image to view more details about a product or service
Email sign-up – The action of someone signing up to receive newsletters and other marketing emails from your site
Lower advertising costs
As you get more visibility online with an effective SEO campaign, your conversion rates will also increase. As a result, you might be able to reduce the amount of money that you’re spending on advertising because you can rely on organic.
Hence, SEO is one of the most cost-effective methods for generating website traffic.
It includes several techniques aimed at increasing the quantity and quality of traffic to a site. The purpose of SEO is not just to drive as much traffic as possible. It’s also to drive high-quality traffic — people who are likely to become customers — so that you can maximize your return on investment (ROI).
While we can further break down these reasons into 20 more reasons as to why every business should invest in SEO, let’s now take a look at how you can kick start it.
Steps to an SEO strategy
Keywords are the words and phrases that people use to find things online. It is essential to understand what these words and phrases are. With this knowledge, you can create content and optimize your site, which appears higher in the search engines’ results pages (SERPs).
Keyword research can help you find out which words and phrases people are using to search for the products or services you offer so that you can optimize your site’s content to match those words and phrases. Here are some tips for keyword research:
Start with the basics. The first step in keyword research is determining what your customers are searching for on Google, Bing, Yahoo!, and other search engines. For this step, don’t worry about how competitive any keywords might be. Instead, just concentrate on what people are typing into search engines when looking for information related to your business. Use a keyword tool like Google’s Keyword Planner or the Wordtracker Keyword Tool to find this information. Once you’ve collected a few hundred or more keywords, it’s time to figure out which ones have real potential and which ones don’t.
Consider the competition. An excellent next step is to check how competitive each keyword is — that is, how many other pages on the Internet use that same keyword. Tools like Google AdWords Keyword Planner
Your site has unique content that may not be found anywhere else on the Internet. This is valuable because if people cannot find your products or services using Google, they will visit other sites to buy from your competitors instead.
A clear content strategy helps you determine which content pieces to create, how often to publish them, and how they work together to help your audience achieve their goals. A strategy is a must-have item for any marketing plan.
In addition, not just great content that drives traffic to a website, but the marketing of that great content does. There are countless benefits to having a content strategy. As a marketer, it helps you stay on top of the ever-changing digital marketing landscape and facilitates your work with team members, clients, and stakeholders.
When planned and implemented correctly, it can also:
Help you create a content plan: A content strategy helps you figure out what types of content you will be creating and how it will be distributed across all of your online channels. It also makes sure that you’re strategically aligning your efforts with the overarching goals of your marketing campaign.
Benefit your team: A successful content strategy helps your team focus on creating high-quality, value-driven content. It also allows for more transparency in how they manage their tasks.
Aid collaboration with clients: A clearly defined content strategy gives you an easy way to explain exactly what you’re doing behind the scenes. Clients get involved in the process early on, which leads to better ideas and increased marketing ROI.
Make communicating easier: With a well-defined strategy in place, you always have something to refer back to or show others when there’s confusion about what should be done next. This saves time and effort when replying to questions or comments about existing or upcoming projects.
- Knowing your brand’s purpose and how the audience will receive it, you’re trying to reach
- Using content as a way to support every aspect of your business strategy
- Creating a customer-centric culture where everyone in your organization shares a shared vision and understands how their role contributes to achieving it
- Communicating value to all audiences consistently across all channels
- Developing and executing targeted strategies that align with your business objectives
“My rule of thumb is build the site for a user, not a spider.” – Dave Naylor
Search engines are starting to take into account websites that provide a good user experience and reward them accordingly, so it is no surprise that the term “usability” has started to pop up when discussing SEO.
A website’s usability is the ease of use and learnability of a website or application. The term originated in the field of human-computer interaction, where it was differentiating between easy-to-use computer interfaces and more complicated ones. A usable system provided a specific level of ease of learning, efficiency, utility, and effectiveness to the users.
The same applies to SEO: If a web page is easy to navigate and produces the desired information quickly and easily, search engines will rank such pages higher on their results pages than pages that are difficult to use. This is why good usability is something you should consider for your site.
A well-designed site with straightforward navigation and good content will help visitors discover your products and services. You can hire a professional web designer or learn to make changes yourself if you have basic HTML skills
“Links are the currency of the web. The websites that have plenty of them are deemed “authoritative” and are rewarded with high rankings in Google. While websites that don’t have any are bound to obscurity.” – Ahrefs
Link building is the practice of obtaining hyperlinks to a website from other sites. The more inbound links, the better your search engine ranking position. From the point of view of webmasters, it is important to understand that building links is necessary for improving their rankings in search engines. On the other hand, marketers need to be aware that most of the time they will not be able to control whether a link will pass PageRank or not.
Search engines use links to determine the importance of your page. You may have great content, but if no one is linking to it, search engines will ignore it.
If you want your website to show up on the first page of search engine results, you need a good link building strategy. This involves getting other websites to include links back to your website in their pages.
Link building can be very effective in driving traffic to your site and improving your search engine rankings. In fact, some people consider link building as an art form that requires careful planning and execution.
But to get started, you should know that there are two types of links: do-follow and no-follow.
A do-follow link is one where search engines will follow the link and count its value toward your search rank. Search engines will crawl these links just like any other link on the web. A no-follow link is one where search engines will not follow the link and won’t count its value toward your ranking in the SERPs (Search Engine Result Pages).
For better SEO results, you should use a mix of do-follow and no-follow links.
You want to work on getting links from other websites in your niche that are related to your content – for example, if you have a blog about dog training, then you might find another blog about dog training that has reviewed one of your products.
If they link to it from their post review, then this is a good link for you. Links from directories like Yelp or TripAdvisor can be useful for local businesses. Obviously, these links won’t help with Google rankings, but they can be very useful for ranking on local search listings on Google Maps and Bing Places for example. Backlinks built through guest blogging are also an excelling traffic generator.
All in all, getting other sites to link to yours helps increase your ranking in SERPs and raises awareness about your site.
Above all, did you know that Google changes its algorithm 500-600 times a year? Woah, that’s like almost 2 changes every single day.
But the catch here is that Google is constantly trying to provide its audience with the best search experience, and as long as you focus on orchestrating a great experience, you are good.
Remember, in the end, search engine optimization is optimizing your content for your audience, not the algorithms, so don’t forget to humanize it!
So, when are you getting started on your SEO? Even though SEO is crucial, it is more crucial for every business to focus on their core business first. So, how about outsourcing SEO? Here’s everything you need to know about it.