The Life and Times of the Modern Hotel Management System

If you’re compelled to implement a hotel management system only because other hoteliers in your space are doing so, the chances are that you haven’t entirely disclosed the importance of hotel technology for your business.

Looking for Hotel Management Companies? Check out Zensuggest’s list of the best Hotel Management Companies.

The best hotel management software can add myriad benefits to your hotel business. They can speed up a booking, improve inventory management, and enable you to accept payments online. But at the same time, it’s also essential to look at the bigger picture and figure out how you can use technology to drive long-term customer satisfaction and business growth.

The Problem with Modern-Day Hotel Management Systems

It’s always better to move from manual processes to more organized digital operations. If your hotel management software has helped you organize your front-desk work and backend operations, you’re on the right track.

Best Hotel Management Software

But hotel technology isn’t really valuable until it adds to your revenue, profitability, and prolonged business sustainability. Here are a few areas hotel management systems need to address.

1. Guest Satisfaction

Your topmost priority as a hotelier should be providing a hassle-free experience to your guests. Your hotel management software should be able to help you deliver a seamless guest experience and ensure guest satisfaction.

2. Hotel Reputation

More than 80% of travelers check out reviews before booking a hotel. Positive reviews build your hotel’s reputation, thereby attracting more guests. Many modern-day systems lack reputation management functionality, which is something to consider when implementing the best hotel management software.

3. Guest Safety

Hotels generally have a lot of information about guests, such as ID proof, address, phone number, and payment details. When guests book a room at your hotel, they trust you with their confidential information. As a hotelier, you should always prioritize guest security, and your HMS should be able to keep the guest data safe.

4. Cost Reduction

Several factors can affect the operational costs of running a hotel. Some of these expenses, such as a mortgage, staff salaries, etc., are fixed, but other costs such as hourly labor, utility expenses, etc., can be reduced. Find a hotel management system that enables you to manage and oversee all your expenses from one place.

What to Look for in Your Hotel Management Software?

When searching for the best hotel management software, be sure to find a solution that supports your long-term and short-term business objectives. Implementing hotel software is an investment, and it’s critical to ensure that it drives value for your business.

Here are a few factors to consider when looking for a hotel management system for your hotel.

1. Covers 85% of Your Needs

As discussed, an HMS should be in line with your business goals. Now, it may not be possible to find one solution that resolves all your requirements, but it should cover at least 85% of your needs.

For example, if your current objective is to reduce unnecessary expenses, your system should provide you with a comprehensive view of how you’re spending your money. If you want to offer online bookings, your HMS should enable you to accept online bookings and payments.

2. Is Scalable

Where do you see your business three or five years from now? While the answers can vary, the general vision of all hoteliers is to expand and scale up. Ensure that your HMS is on the same page as you. It should be extendable as your business scales up.

Cloud-based solutions are seamlessly scalable, making them the go-to pick for forward-thinking hoteliers. On-premise systems that require a complete reinstallation when you want to add new features and functionalities. On the other hand, cloud-enabled solutions are easy to upgrade. All you need to do is subscribe to a higher plan as per your requirements.

3. Integrates with OTAs

Online travel agencies (OTAs) are currently dominating the travel landscape. The proportion of online bookings through OTAs increased to 24.3% in 2018, while direct website bookings plummeted to 66.7%. And this trend is likely to continue in the upcoming years.

Therefore, it’s crucial to find an HMS that integrates with OTAs like Booking.com, Expedia, Hotel.com, etc. While getting direct website bookings should be your priority, you can’t miss out on OTAs.

4. Integrates with Social Media and Review Sites

Lastly, your HMS should integrate with your website, social media, and other review sites. As discussed, reputation management is vital for hotel owners. Your HMS should allow you to manage your online reviews across all platforms and websites, such as Google, Facebook, TripAdvisor, and more.

Hotel Management System

Source: greenice.net

Wrapping Up

As hotel technology continues to evolve, the hotel sector has witnessed an influx of hoteliers adopting hotel management systems. While these solutions can be instrumental to your hotel’s success, it’s essential to look at the bigger picture. So, keep your long-term goals and mind and find a system that helps you get closer to those goals.

With an experience of 11 years, in the industry, and having the uncanny ability to convert difficult concepts into engaging content, Vikram has the ability to perfectly insert gusto into content. When he is not researching about new marketing concepts and writing to attract, he enjoys the occasional fictional books and loves playing with his 2 dogs When he is not researching about new marketing concepts and writing to attract, he enjoys the occasional fictional books and loves playing with his 2 dogs.

LEAVE A REPLY

Please enter your comment!
Please enter your name here