Real Estate CRM Software: How to Choose The Best CRM For Your Real Estate Business

Customer Relationship Management or CRM is a widely used and appreciated technology in any business. Real estate has a unique attraction to the effective CRMs that handle possible challenges in managing customers, vendors, consultants, etc. Any real estate business can adopt a CRM strategy or CRM software based on their needs.

Looking for CRM Software? Check out Zensuggest’s list of the best CRM Software.

A CRM strategy focusing on CRM covers everything for the businesses, including building, managing, and sustaining business relationships with customers and leads. For example, excellent real estate software caters to real-estate firms that store structured data like purchase history, communication, personal information, etc. Do you know that more than 91% of businesses with ten or more ten persons are using any CRM? 

Let us know all about CRM in detail, starting with its main advantages for any firm. Before investing in this powerful technology, the top cases that any firm can consider are not to miss.

What is the need for CRM technology for real estate businesses?

Importance of CRM Tools


Multiple software is available for businesses that facilitate the easy working of real estate businesses. However, while looking for a good CRM, any real estate business needs to reap its key benefitsThese are:

1. Creating customer profiles

These help real estate teams manage and analyze purchase records, psychological profiles, demographic data, etc. Hence, all usable information about customers can be quickly derived at the time of need from an all-inclusive CRM platform. The extensive information scope of customer profiling ensures no miss in data while pitching the customers. The sales team can crack the deals confidently with the correct information.

2. Improving increased workflows

Manual sign-ups and documentation form a large part of the real estate functionalities. CRM platforms do excellent work standardizing the approved workflows and automating the assigned tasks. As a result, all the critical functions like document gathering, contract approvals, sign-offs, etc., can be streamlined using CRM into the approval workflows. Hence, real estate firms can use the process-centric approach of CRM with its advanced features.

Benefits Of Real Estate CRM Software


3. Improved productivity

A good CRM solution for real estate organizations understands the critical hindrances in the productivity of the business processes. Hence, it works in the right direction to increase the existing productivity by helping everyone differently. Data management, process management, flexible operations, etc., allows sales, accounts, marketing teams, etc., to concentrate on customers with increased focus.

4. Improved lead generation

CRM software for real estate was marketed to improve lead generation. It allows the different salespersons to keep track of the leads and deals. The sales team can make informed decisions with the help of detailed lead reports. Data accumulation can be made easy by adding prominent social media channels to improve lead generation. It helps create a positive sales environment when the sales team can anticipate customer behaviors.

5. Automating processes

The routine operations in real-estate companies require quick data entry and maintenance activities. Therefore, all the repetitive functions like data, communications, etc., should incorporate the maximum levels of automation to decrease the time and effort while increasing efficiency. Using good real estate customer relationship software, you can quickly reduce the teams’ manual workload, increasing productivity to maximum levels. 

6. Integrated CRM solutions

The integration capabilities of any CRM system can’t be missed by any small or big real estate firm. It becomes easy for the companies to streamline the existing technology or tools with the newly introduced CRM process. The accounts, marketing, billing, social media, etc., can be quickly integrated with the CRM for managing the real estate workflow.

Critical challenges in investing in CRM software

With the benefits of CRM for any real estate firm, it is clear that any growing business must implement it for total efficiency. However, the truth is that many real estate firms are not using any CRM tool. So, why is this general negligence? Let us go through the critical challenges faced by different businesses while looking for CRM technology:

1. Poor knowledge 

Ignorance can be the reason for the reluctance to change. Many organizational stakeholders have insufficient information about CRM and the inability to manage change. For example, do you know that more than 32.1% of real estate firms are unsure about finding an ideal CRM solution for their business? The other issues include costs, reluctance to use CRM, no information to the starting point of CRM, fear of integration with other systems, time-consuming, busy working, intimidating, missed crucial features, increased dependability on MS Office, etc.

Real Estate Leads with CRM


2. Complex CRM interface

Most organizations do not implement CRM technology due to the complexities associated with tools. Do you know that 56% of the companies using CRM admit that they face challenges in its customization? The other difficulties while using CRM include poor integration, weak end-user adoption, decreased user productivity, data import features, lack of features, slow learning to use the system, latency, instability, support costs, security issues, etc.

3. Increasing team size

It is considered that a CRM system is a must for big real estate firms. This is due to the increased cost based on the features and users that only big companies can manage. A recent study reveals that 19% of CRM have single users, 42% have 2-5 users, 15% have 6-10 users, 14% have 11-20 users, etc. The increasing number of users, i.e., 21-50 users, is found in 9% of global CRM users, with only 1% CRMs having 51-100 and more than 100 users, respectively.

Top 6 cases to think about real estate custom CRM solutions

Custom CRM Solutions


Multiple challenges are faced by the real estate businesses while entering the world of CRM systems. It is essential for business owners to understand the top use cases of this CRM technology, specifically for the real estate business, that can support the business’s decision to go for it or ignore it. So let us have a deep dive into the thought process of the real estate companies and consider the top 6 use cases while bringing the best custom solution home.

1. To enhance system flexibility and is a mid-size or large real estate firm

The size of the real estate firms is one of the primary cases to consider before investing in any technology. Any software like a CRM platform should support the flexibility of the real estate firm. For example, the small real estate companies go for the CRM software that offers generalized options as they aim to grow shortly. At the same time, big businesses need specific solutions that cater to their business needs. Unfortunately, the pre-built CRMs for real estate fail to offer flexibility that calls for frequent switches, which further adds to the operational costs of the firms.

Another solution for the growing businesses is to adopt the expensive CRM solutions that promise them high levels of flexibility. Cloud technology may ensure flexible operations, but it is beyond their budgets. This is because the costs of these real CRM solutions for real estate organizations depend on the number of users or log-ins used at different locations. In addition, a detailed understanding of real estate firms claims that the system flexibility starts taking a toll on the real estate effectiveness when the employee size exceeds 50.

While affordability is not the only concern, as the set of features offered in the pre-built CRM solutions may not match the needs of any real estate firm, it estimates that real estate companies keep on paying for the new, unused features. In addition, the rush of these features on the platform adds to the woes of the employees who pass through these functionalities daily without even using them. The product-oriented solutions of these CRM tools keep customer-oriented needs at bay. 

Custom-made CRM solutions only help businesses pay for the used features. Also, flexibility is maintained at top levels as your employees have to use only the essential elements. Therefore, it becomes easy for the real estate teams to get quickly familiar with this software without additional training. Further, if the need arises to make necessary changes, this CRM is difficult to manage compared to the custom-built CRM solutions.

2. To eliminate multiple tools and start using a single CRM solution

The digitization process is a long journey, and different tools bring the best out of this online presence for any real estate firm. During data digitization, real estate firms come across multiple CRMs that are industry-specific or general and have innovative functions. Some include Zillow, a real estate database and marketplace, Animoto, which creates property videos, and DocuSign to sign and exchange documents. In addition, the recently incorporated technology includes VR/AR tour tools that offer a 360-degree view to the customer.

With the increasing business size, these tools are used at a larger scale. The corresponding increase in the team size results in multiple digital devices that start creating issues at this point. Teams that focus on bringing efficiency and quickness in daily processes remain confused in toggling between different tools. Hence, customized CRM solutions are a must for these businesses.

The two main issues of quick data retrieval from a system and a unified platform are best met by the on-demand design of an excellent real estate CRM for any real estate business. Hence, it strikes the right balance between digitization without hampering business efficiency.

Top Real Estate CRM Software


3. To ensure data security

Security is a crucial concern for many real estate firms. While businesses think that keeping the documents safe at office places can be a good solution, it also brings security challenges. The good news is that most of the leading real estate software solutions use the power of cloud technology. However, with the accessibility of data from any corner of the world, cloud technology can be a bane for sensitive data and customer information if not implemented properly.

Generic cloud-based real-estate solutions are an intelligent business asset, but these are not free from security challenges. The latest data breach in Salesforce software hints that no measure is 100% preventive for real estate data and monetary transaction information. 

The most dependable solution for any real estate company is custom CRM software development. These solutions stand high on the real estate CRM needs as they prevent access to sensitive data due to independent customization. Furthermore, any possible cyber security attacks on the CRM systems evade the chances of data extraction as hackers are never able to reach the data. The secret behind this wall of defense is dedicated tokenization and encryption measures that tighten data security and prevent unauthorized access.

4. To facilitate workflow automation

Pre-built CRM solutions are designed for the generic workflows in real estate and hence have no excellent benefits for the unique functionality. Moreover, they do not have critical features focused on specific industries, proving a functional setback.

Real estate’s crucial functionality needs include automation of orders management, distribution, reporting, invoicing, etc. Businesses with specifically employed value consultants need a CRM that satisfies customers and vendors with similar functionality. The client order distribution among different vendors based on the latest efficiencies, existing workloads, deadlines, etc., can be another vital need of any real estate firm. 

Automation of any real estate process increases productivity as orders are well managed, data remains well-structured for quick retrieval with no chances of data loss, etc. The challenges of manual processes like missed appointments are met by innovative CRM solutions that offer gentle reminders and notifications. The same goes well for the billing process as the platform provides quick invoice generation and shares the same with the vendors or customers according to their needs.

5. To enable multiple integrations

Like employees can’t work alone in the office, any CRM requires dedicated integrations for quick interactions. These integrations allow the CRM to exchange data using internet apps or other third-party tools. These integrations increase the productivity of different real estate departments. Real estate firms’ key integrations for their CRM include quick access to email services, project management apps, time-tracking services, accounting apps, Google maps, etc.

Many pre-built CRM solutions may not justify the integration needs of a specific real estate firm. Furthermore, the free integrations in the pre-built CRM solutions for the real estate sector tend to increase the prices without serving the customized needs of the firm. Hence, it is ideal to opt for dedicated CRM development services to create solutions and implement better integrations. The popular real estate CRM Salesforce offers this solution at an additional 150 USD per employee per month

Hence, custom real estate CRM software can handle the dedicated integrations, whether it is affordable to match the integration needs. Furthermore, this system uses API-first integrations for quick data access based on the allowed permissions. Hence, no more fuss in bringing more apps or services to your real estate CRM.

6. To provide in-depth analytics

Data analytics is essential for every modern business, including real estate firms. The pre-made CRM solutions may get marketed with in-depth analytics functionality; however, their data analytics tools can be highly generic. However, the need of the hour is the specific tools that are created, keeping in mind the customized workflows for any real estate firm. Hence, businesses can make important decisions regarding marketing and sales based on in-depth analytics.

Real estate CRM’s use cases of in-depth analytics include the clear distinction between prospective customers and general leads using predictive client analytics. In addition, the statistics collected in the system can help real estate firms calculate the actual value of the property, the period of the property in markets, demand for the lush properties, etc.

Real estate Software for your business


Hence, in-depth analytics is the need of any good real estate CRM tool. Most custom CRM solutions have data analytics tools that provide real-time business intelligence. To simplify the dedicated data analytics process, they offer relevant data insights, dashboard configurations, meaningful reports, easy-to-interpret datasheets, visual representation, etc. The customers like these analyses, especially when they’re bombarded with enormous amounts of information and find it challenging to decide.

Wrapping Up:

Real estate is a budding market, and hence it needs efficient and affordable technology support. A good real estate CRM is all any company needs, irrespective of its size, revenue, or employees. The changing trends hint at this technology for any business based on their specific needs. A quick look at the top six use cases mentioned above careful observation ensures that real estate companies can quickly find a match for their particular departments and functions.

The custom CRM software has high inflexible functions, increasing team size, security, in-depth analytics, multiple integrations, unique features, and a unified platform for global users. So any real estate firm aiming high in functionality, affordability, and efficiency can go for the custom CRM development.

Skilled in writing stellar business plans, also know how to craft a slogan or a marketing piece that gets results. I provide subject matter expertise to acquisition consulting projects, ensuring excellence in technical performance, and always eager to travel, learn and educate through exceptional word crafting.


Please enter your comment!
Please enter your name here