Best Mobile App Development Companies For Your Business in 2023

What Is Mobile App Development?

Mobile application is generally known as the app, and its prevalence has driven modern functions of business and overall life to the next level. Mobile app development is an intricate process intended for running the program on a smartphone, laptop, or any other smart device. These applications are programmed to serve an essential purpose and have restricted capacity. According to research conducted by Gartner, over 102 billion apps were downloaded in 2013, out of which 91% of them were free.

Mobile app development services have catered to multiple advancements within workflow management, from generating higher revenue, automating recurring business operations, and empowering work personnel to simplify manual works. Most of all, the compatibility with the laptop, computer, smartphone, or any other handheld device implicates the exact utility of the mobile app. Corporate applications and gaming apps also play a vital role in adding to the increased revenue by creating a user-friendly interface and comprehensive format for game enthusiasts. Interestingly, the growing use of mobile app development for business and recreational activities contributes to strategic planning & error-free execution according to the requirements of an organization.

• Besides, it is the advanced and modern methodology used in the mobile app development process which defines constraints, benefits, and scope of the business functions, further making the mobile-friendly environment for professionals. Based on methodology and technology, Native apps, Hybrid apps, and Web apps have been classified within the segment of mobile applications.

Types of Mobile Apps by Technology

Considering the productivity of a business and its significance, mobile app development services were classified based on technology and functionality. Here are the 3 categories of the mobile application for better understanding:

1. Native Apps

An app or mobile application developed or created for particular devices like IOS or Android is classified as a Native Mobile Application. These apps are generally designed with the help of specialized programming or coding. The device platform for which the native app development services are intended should grant permission to the developers to maintain compatibility between the two. From dictionary apps, offline gaming apps, or any dedicated application for the business domain can fall in Native Apps.

The technology used in Native App development

A variety of programming languages altogether leads to the development of Native Apps. This includes the optimal use of Objective-C, C++, JAVA, Python, Kotlin, React, etc., depending on the relevance of the programming language for the functioning of the native application.

Advantages and Disadvantages of Native Apps 

2. Web Apps

The mechanism of web apps is similar to native mobile app development, but the only distinguishing feature is that they can be accessed through a web browser or mobile device. These applications are highly responsive, and they do not require separate codes to be used for download or installation functions. The web apps adapt to the user interface of the device being used by the individual. Moreover, the website URL gets bookmarked on the user's device when installing the application.

For instance, PWA or Progressive Web App is one of the web apps which internally has features of the native application that can run on a browser.

Beginners who work on web mobile app development can attain functional applications by using CSS, HTML5, or JavaScript for coding. The option of launching the application afterward can be coped up with by bookmarking the URL of the website. The source from which the web app has been installed offers ease of accessibility to the user. Hence, these applications can be accessed using a website, and UI gets modified according to the client's device.

The technology used in the development of web apps

Programming languages that develop web apps include CSS, HTML, Ruby, JavaScript, and other languages.

3. Hybrid Apps

The mobile app development services used in Hybrid apps are somewhat similar to native applications. In terms of responsive design, efficient performance, Home screen launch symbol, and option to disconnect, these apps seem to be more or less like native apps. The cross-platform framework is used for writing the codes by mobile app development companies for Hybrid apps. Functions in these apps need to be registered once, and they have been translated automatically for the installation of the application. These apps are compatible with Android and iOS platforms.

In terms of development, Hybrid apps can be built efficiently, and their process is comparatively practical. The low load time speed and effectiveness for slow-speed browsers make these applications reliable. Furthermore, the customer experience is improved consistently through this type of application development solution.

The technology used in the development of Hybrid apps

The web technologies utilized by Hybrid apps are mixed, and native APIS are also included in this type of mobile application development. Some of these technologies include Swift, HTML5, and Iconic, among other programming languages.

Advantages

Understanding the Mobile App Development Process

Mobile apps are diverse in terms of functioning, development, and features. Hence, their size and storage capacity are variable too. For instance, mobile gaming platforms, e-learning based applications, business apps, and M-commerce applications are popularly used versions of mobile app development services known for their efficient, effective and handy utility. Let us understand these applications in a detailed manner:

1. Gaming Platform

After browser games, mobile gaming platforms have captivated and attracted users due to their impressive and user-friendly interface. The countless number of people who install games on their devices and organizations also make the optimal use of lucrative strategy through gaming mobile app development for business. Over 84% of the games were installed on mobiles by users, while others were used without installation. Candy Crush, Subway Surfers, Temple Run, and Coin Master are popular mobile games that were the most used applications in the past few years.

2. E-learning platforms

Education becomes innovative with the help of digital intervention. It becomes effective in imparting knowledge about the subject, but it also acts as the tool of seamless communication between the mentors & learners. From language learning applications, educational games, and mobile e-learning platforms to various options, these apps are intended to make teaching better and productive through new-age technology.

3. Business Productivity applications

Boosting the productivity of any business is one of the chief objectives of every organization. Thus, this goal is clear and easier to achieve by encouraging users to accomplish their daily tasks through smartphones. Be it sending messages, booking tickets, managing the schedule, streamlining the business operations, several business applications are utilized to increase the profitability of all sized organizations through enterprise mobile app development services. Most of all, assigning tasks to the team, self-help tutorials, managing purchases, and executing monotonous tasks efficiently through business-based apps have made life easier and better for professionals.

4. M-commerce applications

Mobile versions of the business websites, online shopping, and other enterprise portals have contributed to mobile users' improved experience through M-commerce applications. The app development services for mobile commerce aim to make business accessibility easier for users while promoting installation strategies. This, in turn, results in improved user experience through an intelligent m-commerce mobile application development process.

5. Lifestyle applications

The purpose of these apps is to make users' lives better and easier while helping them access various lifestyle-based functions through mobile application development services. From planning travel schedules, virtual fitting rooms, dating, and workouts to diet planners, multiple mobile applications enable users to improve their lifestyles from the comfort of their homes. Location is no more a stipulation to accessing the services with the introduction of lifestyle apps.

6. Entertainment apps

Establishing client's communication with the brand through video content, social media platform resources, and other online utilities which offer a glimpse about the business of an organization are classified under entertainment mobile app development. Instagram and Facebook are currently the most trusted social media platforms available on mobile and web devices. These apps allow users to stay engaged and entertained through various content, no matter where they are. It also implies that a custom mobile app development company enables clients to modify the apps according to their preferences consistently.

7. Travel applications

Traveling without any hassle is the main thought which has been reflected over while developing travel applications. Some of the functions like booking the ticket, checking the status of the journey schedule, and quickly accessing the data related to travel on the smartphone through mobile app development agencies' solutions contribute to a relaxed and better lifestyle.

8. Utility apps

 The utility applications are some of the user-friendly platforms accessible through android and iOS devices, allowing users to proceed with their tasks as and when required. From tracker, scanner, and short session-based mainstream activities, which might need attention anytime, get utilized through utility-based mobile app development services. 

How are mobile applications developed? 

The lining up of activities related to mobile application development and attaining the desired outcome depends on the amount of time being invested in the process. Additionally, the efforts, technology, and advanced resources used in mobile app development should be focused on. Here are some of the steps involved in the process of developing the mobile application:

Application name needs to be chosen: Presenting the business with which clients can relate is possible only when the proper name for the application has been selected. The relevance of representation and portrayal of business positively helps users trust the brand before using the application. Hence, it is ideal to choose the practical name of the application which highlights the services or products of the business rightly.

The color theme needs to be selected: The application's color with other shades and patterns should be chosen effectively. After identifying the name, the color theme of the mobile application leads to an improved experience for users.

Application design should be customized: The mobile application layout and sections and other divisions should be determined initially. This will further help you in defining the style of the app, further enabling users to distinguish the mobile app development process used by your business.

The best testing device should be used: Testing an application before publishing, launching, and promoting is necessary. Hence, the gadget used to test the application should be compatible with the latter to show the performance and other functioning results. Based on the observation from the testing step, modifications can be made in the application.

Installation of the application on the device: Installation is an extended part of the testing phase to identify the glitches or additional issues. The preferred actions of installation through QR Code, smooth performance, and other features can be evaluated.

List out the application's highlights: Based on the testing and installation, highlights of the app in the mobile application development process can be listed out. This will certainly offer you a scope of customizing the app development services to work on the look & feel of the mobile application.

Publishing the application: The application needs to be distributed to various platforms like Play Store, App Store, and other sources through which users can download it without any issue.

An application needs to be promoted: Engaging the target audience by circulating information about the application's utility through social media marketing or other online marketing sources should be considered part of enterprise mobile app development.

6 Biggest Challenges in Mobile App Development

1. Development approach

Out of the variety of frameworks used for the mobile app development process, it can sometimes be tough to identify the right strategy to develop an application. Hence, it is ideal for finalizing the development approach  

2. Compatibility and screen size

Device compatibility and screen size should be checked at least twice to ensure customers will experience smooth accessibility irrespective of which device they use for launching the application on their device.

3. Requires lots of attention

Securing the prospects of business promotion is directly related to the attention your application will receive from users. There are innumerable mobile apps already there in the market, hence, viral marketing, online marketing, and reaching out to the target audience should be planned.

4. Funding

Estimating the cost to be invested in the mobile application to be developed should be taken into consideration. This step should be focused on before hiring the app developer so that further planning for allocating funds gets addressed rightly.

5. Customer Reviews and experience

Conducting extensive market research about the trends related to the industry and preferences of the target audience cannot be overlooked. Understanding the perspective of users is a must to avoid negative reviews or bad experience feedback.

6. Performance

Testing the app has already been discussed, yet, performance glitches can affect the response received from the customers. Therefore, the theme and implication, and utility of the mobile application should be simple. The idea should be to regularly check the performance of the mobile app to improve the customer experience.

15 Mobile App Development Trends of 2021

Since the mobile app development industry has been evolving consistently for the past few decades. Therefore, before launching, conceptualizing, or planning to customize any app, it is essential to get familiar with the industry trends and proceed with further execution accordingly. Several factors to be kept in the loop and constant innovation based on user behavior analytics and preferences have paved the way to the emergence of new trends.

Staying updated about the mobile app trends of 2021 will give you an overview of how to address the real-time challenges of mobile app development. Furthermore, the app development intricacies, in-depth knowledge, and advanced features with the appealing layout of the website have together made the modern applications easy to use and simple to understand for users.

If businesses follow the trending ideas and mechanism of the mobile application development used within the industry, users can relate to the app better. Besides, they feel prompted to use and handle curious about exploring the application. Here are some of the best trends in mobile application development that have been buzzing around in 2021:

1. Internet of Things (IoT) App Integration
2. Applications for Foldable Devices
3. Wearable devises app development
4. Applications supporting 5G technology
5. Beacon technology
6. Artificial Intelligence
7. Mobile Commerce
8. Mobile wallets and wallet payment
9. Chatbots
10. Augmented Reality & Virtual Reality
11. Predictive Analysis
12. Superior app security
13. Cloud computing integration
14. On-demand apps
15. Instant apps

The critical factor which will influence the app development process is the selection of the right trend. To keep it simple, several trends are introduced in the market now and then, but you should pick the one that emphasizes your business's theme. On the contrary, if the audience cannot connect with the mobile application and its significance from the point of your business, then the users may not feel encouraged to use the app.

In short, the mobile applications should be informative, in compliance with trending guidelines, and relevant to the organization's business to engage the target audience. Most of all, a positive response can be attained from the end customers when the mobile app concept is practical and simple yet effective for frequent use. Lastly, the tabs, sections, highlights, and functions of the mobile application should complement each other while maintaining synchronization in color scheme, pattern, or any further basic details related to the development of the mobile apps.